Empowered Woman | Entrepreneurs

I don’t know if you guys know this, but Pinterest is kinda my thing.

I’ve been using Pinterest for business for about four years now, I’ve been a Pinterest Manager for some clients and I’ve helped others improve their Pinterest strategy through my Instagram Account.

I’m on Pinterest ALL. THE. TIME. I feel pretty comfortable there. And I could talk about Pinterest marketing at length to anyone willing to listen.

But, I know that Pinterest is still a mystery to a lot of people, and I want to help.

Here are some Pinterest Tips you might want to read:

How To Create Viral Pins: 7 Tips To Make Your Pins Go Viral

How To Get 1 Million Monthly Pinterest Views In 2022 (Updated)

Pinterest SEO Hacks : That Help Me Gain 11K Monthly Viewer In Just 11 Days

If you’re familiar with the Pinterest basics and are just looking to tighten up your strategy, keep reading.

The following are some of the major Pinterest mistakes I see a lot of people making, along with how you can fix them if they apply to you.

Pinterest Mistake #1: Ignoring your analytics

If you have any experience using social media for your business, you should already understand the importance of analytics in refining your strategy.

Pinterest has its own set of analytics, which many Pinterest “gurus” will tell you to ignore. But, I believe these numbers can reveal a lot of useful information.

You’ll find your Pinterest analytics in the top left corner of your home feed.

This dashboard will tell you a number of things, including which pins are getting the most impressions (showing up in people’s feeds), which are getting saved to new boards the most, which are driving the most clickthroughs, and what images people have recently pinned from your website.

This will help you understand which of your designs are working the best. It can show you which boards (your own or other people’s) are leading to the most clicks. It can also reveal if certain pins are being saved a lot but are NOT leading to clicks.

Additionally, you can track your profile’s performance over time, which is particularly useful when you are testing out new strategies and want to see if they have had an impact on impressions, saves, or click-throughs.

Pinterest Mistake #2: Trying  Out Too Many Tactics

I know for many of us, when we are trying a new social media platform, we want to try every possible strategy out there, right?

For Pinterest, there are hundreds of Pinterest gurus and hundreds of Pinterest courses, and hundreds of strategies and tactics to use on Pinterest like:

• Only do manual pinning
• Only use Tailwind
• Create two alternate pins for each post
• Only create idea pins

What do you do?

Well, you try them all at once! Then, you get upset because it doesn’t work and then you don’t trust the source of that information.

For me, I’m actually trying several different strategies that I’m fine-tuning for my audience, but I’m fortunate that I have more than one Pinterest profile to trey these on.

Ideally though, if you start something new on Pinterest you have to stick with it for at least one month to conclude if that tactic worked or not.

So, be patient!

Pinterest Mistake #3: Using fonts that are impossible to read

When people are scrolling through Pinterest, they are making snap judgments about whether they want to read a post or not.

It’s the unfortunate truth; but luckily, there’s a simple solution.

Your text needs to be LARGE AND IN CHARGE (don’t make them squint to read it) and avoid any swirly, frou-frou fonts that only reveal actual words under close examination.

Making your text easier to read is a quick fix that can lead to huge improvements in clickthroughs and saves.

Pinterest Mistake #4: Not Adapting to the New Features

To compete with Instagram and Tik Tok Pinterest has unveiled Idea Pins (once called Story Pins). 

Along with video pins, Idea Pins are a way to keep Pinners on the platform longer.

As a content creator we don’t like that or want that, right?

We want people on social media to see our stuff and click right away for the juicy content on our blog.

Well, I’m sorry to say, but every social platform out there is trying to keep their people on their platform.

Youtube works hard at showing content we want to see on repeat, Instagram has Reels as a way for us to sit and watch Reel after Reel after Reel, and now Pinterest has Idea pins so that pinners can just sit and watch pin idea after pin idea.

It’s our job as content creators to adapt to these changes or new features.

Pinterest Mistake #5: Using Low Quality Group Boards

Over the years group boards have been deprioritized (suppressed) on Pinterest. When I’m on my feed, I find only pins from pinners’ boards, not group boards.

And, for new pinners this isn’t a great strategy anymore. Most newer group boards are very low or poor quality and many of them are spam.

It’s nearly impossible now to get into well established and high quality group boards (that ship has sailed). While I belong to many high-quality group boards, it’s something I no longer teach since it’s not applicable for new pinners.

Instead, focus on your own boards and profile.

Conclusion

There ya go!

Are you making these mistakes on Pinterest? Pinterest is not that hard when you understand how to use it. You can read my Pinterest SEO Hacks : That Help Me Gain 11K Monthly Viewer In Just 11 Days if you want the same method that I use to increase my traffic in a short period.

Let me know in the comments what mistakes did you make and how you solved them and maybe I can offer some advice!