Empowered Woman | Entrepreneurs

Do you have a website but can’t get it on the first page of Google? For any business, be it small, medium, or large, appearing on the first page of Google is the primary SEO goal to get leads and conversions.

It is not a straightforward process. So many factors come into play to get your website ranked on the first Search Engine Result Page (SERP). On the top of that, Google ranking algorithm keeps evolving which makes this goal even more challenging.  

To get first page ranking on google free in 2022 is indeed a tangible goal that you can achieve if you persistently make efforts in the right direction. You have to start somewhere, sometime to give your business website a push towards higher positions on the search engine.

In the following article we will cover the SEO ranking factors required to rank of the first page of Google in 2022.

1. AIM FOR REALISTIC KEYWORDS

What I mean by aiming for realistic keywords is to select keywords that you have a chance of ranking for based on your website’s authority.

Established companies usually go after high search volume keywords. So, because these enterprises are well already established, Google will reward them with domain authority with many keywords.

You can also go after keywords that have little to no competition. Keywords that don’t already have multiple blogs or web pages competing for the highest rank can afford you the top position by default. Especially if there’s nobody else trying to rank for it.

Does it even matter whether or not you research your keyword? The answer is ABSOLUTELY YES! Keyword research is extremely important.

Actually, the only real way you will successfully rank high for any keyword is to do the research on the keyword or phrase.

That’s exactly how you need to begin with the grind of ranking high in the SERPs. We need to find the right keyword.

2. See What Your SEO Competitors Are Doing Different

Before using keywords in your content or anywhere, check out the websites of your competitors to see how they are doing things differently.

• What is it that they lack? Make their weaknesses your strengths.
• Are they using different keywords than yours? If yes, include those keywords (that are relevant to your business) in your list too.
• Check out where they have placed their keywords and how. The deeper you dig, the better insights you will get for your keyword planning and use.

Remember that just like it would be hard to sell groceries near a Supermarket, it would be difficult to compete with bigger brands ranking on top online. To get a guaranteed 1st Page Google ranking, you must be aware of whom you are competing against.

3. Find Out How Competitive Your Keywords Are

Anytime you are searching for a keyword to rank for, you need to look for a keyword or phrase that does not have a high level of competition, but will still bring you a considerable amount of monthly searches.

While long-tail keywords don’t have a huge amount of searches, you can still use them effectively. You are not trying to get a high volume. Rather, you are looking for the intent of the searcher.

You much rather have fewer searches and a higher ranking, than to have a terrible ranking for a high search term.

You should be using this tool often to see the competition for these keywords.

The best part about using long-tail keywords is that there is no limit as to the terms you can use. Believe it or not, about 75% of all traffic is as a result of long-tail keywords.

What’s most important is to search for descriptive keywords. By this, I mean keywords you know can convert.

4. Create Longer Content

It may seem like a no-brainer, but creating long-form content will beat your competition with thinner content. Unfortunately,  there are many different explanations of what long-form content actually is.

There are SEO experts that believe writing blog articles of 750 words or more is good enough to rank, while others consider 1,-500 to 2,000 words to be the sweet spot.

At the end of the day, the purpose of long-form content is to provide valuable information to the user. The way Google’s algorithm determines how valuable that content is, is by finding out how much time was spent on your site, known as dwell-time.

The ultimate benefit of long-form content is online visibility. If you are an expert in your specific niche or industry, the more Google with reward you. Google wants to provide the user with the best user experience possible. This means getting the best answer to the question you are looking to find a solution for.

There is a lot of evidence pointing to the fact that Google ranks content with a high word count. The longer the content, the more Google sees it as authoritative and valuable to user intent. It increase the trust factor of the content.

5. Earn Quality Backlinks through Authority Websites

Backlinks are important not only for ranking purposes but also for cultivating a positive relationship from which every industry benefits.

Here are a few ways to build backlinks:

• Create content for Guest Posts on trending topics and get them post on high-quality and authority websites that are relevant to your industry and where you expect to find potential customers.
• Get local news and magazine websites to publish about your business and link to your site.
• Create amazing content so that authority and other popular sites would themselves want to link to your website.
• Leverage links from old and outdated resources – sites that have changed names, moved to a new URL, or stopped offering a service/product that your business still offers. Reach out to people that still link to the outdated resource, inform them about it, and then gently suggest adding your link to their site. That’s tricky but effective and worth trying.

Don’t try to create a hundred backlinks within a short time. Instead, create a few quality backlinks from time to time. While the quantity matters, quality matters more in this case.

6. Match Search Intent

Search intent is the “why” behind the query. It’s why 90% of the top-ranking results for “air fryer” are blog posts and not sales pages. Google understands that searchers aren’t ready to buy. They want to compare products.

You need to align your page with search intent to stand the best chance at ranking.

We learned this the hard way when trying to rank for “backlink checker.” 

7. Update The Page

Freshness is a query-dependent Google ranking factor. If searchers are likely to value updated content, Google ranks fresh pages higher. 

For example, people value freshness when searching for “top google searches.” They want the most popular Google searches right now, not 10 years ago. That’s why rankings and traffic for our page drop when the content becomes stale and jump back up when we update the page.

If freshness is important for your keyword, you may rank higher by refreshing your page. 

To Sum Up

If you rank beyond Page 1, believe us, your business is invisible to millions of Internet users who don’t bother to go through results after Page 1. If you don’t have time or skill to reach this goal, just find a reputable guaranteed page 1 rank provider company as soon as possible because you are already missing out much more than you think or can imagine. So, better start now than later.