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Many businesses are wary about using Pinterest for business, but you don’t have to be! There are many positive reasons that you should be utilizing this social media network for your business, but here are 6 of the main reasons.
Why Pinterest?
There are many reasons Pinterest is a great opportunity for businesses. It will help you introduce your business and blog to a whole new audience. One pin can lead to ten pins, which can lead to another ten pins, and so on.
Pinterest User Statistics As one of the most popular social media platforms in the world, Pinterest currently has 478 million monthly active users (Pinterest, 2021). It is currently ranked as the 14th most popular social media platform in the world.
There are two options when you sign up for a Pinterest account – you can do it either as an individual or a business. Both accounts are for free, however, the business profile gives you an access to analytics tools that are unavailable otherwise.
Here are some of the common misconceptions about Pinterest:
- Only women are on Pinterest (females still make up the majority of the audience though)
- People only pin food and wedding content (travel, clothing, home decor are big too)
- My target audience isn’t on Pinterest
- I don’t have time for another social network
You would probably be surprised to find out:
- Pinterest is one of the largest website traffic drivers in the world
- The popularity of Pinterest spans multiple generations
- Pinterest is 80% more viral and 3x more effective at generating leads than Twitter
So, here are the top 6 reasons you should start utilizing Pinterest for your business, regardless of what type of business it is!
1. Pinterest drives traffic (and lots of it)
Pinterest is an excellent tool to help increase links back to your website, which, in turn, drives more traffic. It is more effective at steering traffic back to a website than any other social media source. (Thank you, rich pins!)
This uptick in traffic obviously relies on good content. If you’re creating and sharing content that your audience likes, they’re more likely to follow your links. Good content on Pinterest starts with creating quality visuals.
2. Pins Get You More Inbound Links
What’s awesome about Pinterest is that every pin includes a link, leading back to the source of the image. “Links built through images are some of the best links you can acquire when it comes to actual engagement,” says John Jantsch of Duct Tape Marketing. About 95% of the images on Pinterest were either pinned or re-pinned from the web.
With Pinterest’s growing popularity, this could provide you with very valuable inbound links. While these are no-follow links, any link directing visitors back to your website is always beneficial.
3. User Engagement Is Addictively High
Unlike many social sites, where the game is to get followers, Pinterest users seem very content to simply find stuff and share it with small groups. Pinterest users are keenly interested in what’s hot and what’s cool – a behavior that translates well into the kind of influencer marketers desire to attract.
This is a good sign for businesses and retailers because it means your pins are more likely to be seen, touched, or better yet, go viral. I believe the main reason for such high engagement is that it’s so easy to digest information on Pinterest merely because it’s visual. Scanning tons of images is easier and far more enjoyable than scanning hundreds of tweets, for example.
4. Converts browsers into buyers
One main advantage of Pinterest is that it reduces the number of steps from discovery to conversion. Meaning that visitors convert into leads quicker than on any other social network. Since users are actively searching for something they are browsing with the intent to find something – or rather buy something. This is an audience you simply can’t afford not to tap into.
5. Increased brand awareness:
As a business, you know the importance of being present everywhere online! Continue to spread your brand across the Internet by personalizing your Pinterest account with your logo, a description of your biz and of course, a link to your website.
6. Free promotion
As the saying goes, the best things in life are free. Setting up your account and spreading your content all over Pinterest may require some time but it doesn’t have to cost you a single penny. Much like creating a blog or using Instagram, Pinterest is yet another platform where you can promote your brand and website for free.
Conclusion
Pinterest is an amazing visual tool where people can find their own interests. It is a very effective online marketing platform for different types of businesses. So if you are still not active on Pinterest then this is the right time to get a little conscious about your business promotions.
Empowered Woman | Entrepreneurs 