Empowered Woman | Entrepreneurs

SEO (Search Engine Optimization) is one of the most powerful tools you can leverage for Pinterest – because, with just a few tweaks to your profile & pins, you’ll be able to massively increase your results.

One thing you’ll want to keep in mind about Pinterest and why it’s so powerful compared to other networks.

PINTEREST IS A SEARCH-BASED PLATFORM.

Means – people go to Pinterest to search for things they are looking for. It’s like Google…but all the results are images. This means – that the more relevant your keywords are, the more likely you can rank as a higher search result. The more you can do this – the more exposure, repins, followers, and clicks you’ll get.

So here are some tips on where to put your keyword on your Pinterest Account.

1. Your Account Name

So a lot of people put their name or business name which is good. But we can make it better. You have to make sure you add a keyword on your account name, which best describe your business. So what do you want to be found?

For example, if you’re an expert in Social Media Manager then you need to put that keyword in your account name. That seems like a lot for a name but it is a valuable hack if you want people to find you.

2. Your Account Bio

This is the about section on your profile. And again this is completely searchable so you wanna make sure you have the keyword and keyword phrases inside of your about section. This is really valuable because as soon as I change the about me section I can see the result instantly.

Tell them exactly what they can get from your account and if they have any space you can add a call to action. And again it will help you rank higher and attract more followers and increase your monthly viewer.

3. Board Title

So again this is completely searchable, so wanna make sure your keyword is as relevant as possible to what people might be searching for. So for me, I put 2-3 keywords on my board title. That way it is easier for people to find me.

Whatever your service is make sure to add that keyword, your niche is about all things weddings. So you should name one of your board wedding invitations or wedding dress (whatever it is that represents your niche) so that you can attract people who are looking for a wedding pin. So you have to make sure your board title is super relevant.

4. Board description

It is very similar to those board titles, it also gonna be your board description. So again these are keyword-friendly and searchable. So you gonna make sure that all of your board have a description in them that tell people what the board is about.

So I put everything that best describes my board. I was selling home decor wall art at that time, so I put the super relevant keyword that I think people will search for when it comes to home decor wall art.

5. Pin Title

So just like your board and the name of your account, every single pin has it on title which is completely searchable so you wanna make sure it is relevant as possible to what people are searching for.

What your pin is literally what the title of the pin which is the title of the product. So all of them are connected. So you can edit your pin title anytime and make the necessary changes.

So one extra tip that I’m gonna give you guys is that test out different keywords and titles. So what you gonna do is you can pin both graphics but use different keywords and pin titles. So have two pieces of content but they gonna be found on a search result for two different keyword phrases.

So that is just some extra bonus tip so you guys can maximize your result here.

7. Pin Description

Moving on to our next SEO hacks that gonna be also here in your pin description.

Now here is what is really good to know, inside your pin description is where you want to put the keyword that you really wanna be found for. So I recommend you do some research on this.

But if you don’t have the time to do research, just try to think out of the box. You have to put yourself as a buyer, so if you looking for social media tips – you will of course search for “social media strategy” or “social media marketing” whatsoever.

You have to know what your pin is about. Write down 2-5 keyword phrases that you think are the best then you gonna add them to your pin description.

Other bonus tips here, other than title or keyword. You can actually add some hashtags in your pin description. That is how you will start to rank on Pinterest and will explode your traffic.

8. Video & Story Pin

Are you still here? Good because Pinterest hacks no.8 is gonna change the game for.

So hacks no.8 is gonna have to do with video. So there is two way (It is almost like a double bonus tip!) you can make a video on Pinterest.

So one is through a story pin (more like an Instagram story) but I believe that story pin is only available in a certain country.

So you just have to create a story pin, similar to how you create your Instagram story. And it was a game-changer for me because I have gained way more impressions by doing story pins. And one of my pins has 1, 224 impressions.

BONUS TIPS

So here are some bonus tips for you! Things that I learn when creating content for Pinterest are that you need to stand out from your competitors. Instead of creating the same picture as your competitor, be creative with your content. For example, if you searching for wall art, 85% of them look similar – don’t get me wrong, there is nothing wrong with it. But like I said earlier, be different. You have to stand out if you want your content to get more attention. How do you do it? Well, you can do something like this.

Try playing with some color that you think will catch people’s attention and also your wording on your pin is also important. Try to think out of the box and be creative.

HOPE YOU FOUND SOME AMAZING TIPS HERE TO HELP YOU DOMINATE ON PINTEREST.